Heritage and authenticity – or how showing your roots is the best strategy in troubled times

New York City, July 2009. Ten months after the recession hit the city, the retail landscape had drastically changed. Legendary stores closed down, leaving prime locations empty. World-renowned brands filed for bankrupcy or came very close… In those times of economic turmoil, more than ever, luxury brands need to reassure their loyal customers, make them believe that the money they spend … Continue Reading →