A year ago, I was surprised by Jones New York’s campaign that portrayed stern, menacing woman ready to conquer the workplace and felt compelled to write about it (link to this post).
Today I am happy to say that they have probably understood what women in the workplace are really all about. Working but also playing. Working hard nowadays also should mean that you can also take a minute and smile – even laugh – about something. And women most certainly know how to do this. I am now working for a company that employs mainly women and believe me when I say that while they are doing an amazing job, those women never miss an opportunity to joke and laugh.
I don’t know if Jones New York took my advice (one can always hope…) or whether they did some research, but they most certainly have got it right now.