Disclaimer: I must admit that I am a huge Saturday Night Live fan and have watched quite a few of the old Weekend Update segments with Seth (Seth Myers) and Amy (Amy Poehler) lately, so those of you who recognize the similarity between this post’s title and the super funny SNL segment will understand.
So today I was walking around Berne, Switzerland, when something strange caught my eye: the windows of the big Bally Store (I try to avoid using the word “Flagship” because even though I thought I did, I no longer understand what it means).
The windows have been changed. Gone are the fixtures that provided a backdrop to the displayed articles and prevented you from clearly seeing the store interior. Now you can see all through the elegant, light-filled store that has windows on both streets that it occupies and has entrances on. And it looks very plush, inviting and luxurious while providing you with a total view of the merchandise in the store, which is great. Especially for after hours window-shopping.
But it is not the much better designed window that caught my eye – it was the goods. I was shocked to see that every single item in the window looked like a Céline knockoff. So I took out my camera, shot a few pictures and felt the urge to write about it.
I understand that minimalism is very much du jour, I also understand that after the whole heritage/stripey thing (that in its turn very, very much inspired Navyboot, but that’s a whole story on its own) Bally have been trying to create a certain style.
They have had their share of creative directors since 2003 and I understand that it’s not easy to continuously come up with products that have what it takes to become objects of desire but what I don’t understand is why a premium brand sells products that look like a copy of a fashion phenomenon. Phoebe Philo’s collections at Céline have undoubtedly become a very heavy influencer of style, a definite trendsetter. But it is not a reason to come so close to the stuff, slap your name – by the way also in an identical manner to Céline’s – on it and call it your own.
Come on, Bally. Really? You have such a great brand, so many qualities and a potential of becoming – again – something so unique, so recognizable on its own…what is happening to you?
Your history, your archives, your origins, your craftsmanship, your Swiss roots, your pioneer spirit could not inspire you but Céline could?
And I am even more disappointed because I have been working on a series of articles on retail in Switzerland and only had good things to say about Bally, who since 2003 have really shown substantial style, retail excellence, great service – until I saw this.
And while I love SNL, am using the name of my favorite segment and cannot avoid being influenced by its tone, I am not setting up a studio with a world map behind me and broadcasting my blog with a handsome co-anchor on a Saturday night all while calling it my creation.
And while it is absolutely fine to like something and allow yourself to be inspired by it, it is definitely weak to actually copy the thing, put your name on it and call it your own. Just saying.
|Print article||This entry was posted by Maya on April 17, 2011 at 4:11 pm, and is filed under Really?. Follow any responses to this post through RSS 2.0. You can leave a response or trackback from your own site.|
No trackbacks yet.
about 10 months ago - No comments
So here I am, sitting on a banquette at the new shoe department in KADEWE, Berlin. Waiting. It reminded me of another time I sat on a banquette at the then brand new shoe department in Selfridges, London. Or was it at Galeries Lafayette, Paris? Or at Saks in New York? One thing is sure.
about 1 year ago - 5 comments
Retail in Europe has been suffering. Blame it on the weather – either too hot or too cold – on the economy – the Eurozone is not in the best shape ever – or on consumers’ mood – and here the reasons are as diverse as you can think of – the fact is that
about 1 year ago - 3 comments
Having been silent for many weeks now, I have decided to rekindle my relationship with you by letting a guest blogger express his opinion. This is what Andreas wrote when I asked him to tell me something about his relationship to shopping. What do you think? Spending a few days in New York has always
about 2 years ago - No comments
A year ago, I was surprised by Jones New York’s campaign that portrayed stern, menacing woman ready to conquer the workplace and felt compelled to write about it (link to this post). Today I am happy to say that they have probably understood what women in the workplace are really all about. Working but also
about 2 years ago - No comments
While perusing the thousands of pages the fall magazine issues gave us this year, one distinct trend caught my eye. I first saw the Tommy Hilfiger spread and thought nothing of it because the format was similar to what they have been doing for some time now and it had always reminded my of the
about 2 years ago - No comments
I wear high heels all the time. I wear them because I love them. And sometimes I love them too much and wear them when I shouldn’t. I have fallen 4 times brutally because of my high heels and even though each time I hurt my knee pretty badly, I still cannot go without them.
about 2 years ago - 7 comments
In the light of dramatic current events, between revolutions and natural disasters, retailers are doing all they can to convince customers that spring is the ideal time to be in a good mood and enjoy life, to go out and have fun and naturally to shop for new things that make them feel better, different
about 2 years ago - 2 comments
The second you enter the Six Senses spa in Paris, you feel peace. Opened in December 2009, the Six Senses spa is a unique breed in the Parisian beauty and wellbeing landscape. Designed by architect Pierre David, it is the French dépendance of the Bangkok-based Six Senses Resorts and Spas. Managed by Nathalie Abi-Khalil, a
about 2 years ago - 1 comment
This holiday season, playfulness seems to be “du jour”. A few rather clever retailers have decided that the economy and its miseries have been going on long enough and that they needed to diffuse a new mood: playful. Selfridges in London currently looks like a giant toy store, a superlative playroom designed to fulfill the
about 3 years ago - 2 comments
Aesop was a slave, a storyteller who lived in Ancient Greece between 620 and 560 B.C. His stories – or fables – always contained a moral connotation and learning of some sort and they are among the best known in the world. Aesop’s fables have been adapted in many languages and dialects, by eminent poets